Businesses are closely related with communities not only as providers of goods but also as jobmarket creators. The timely and efficient recovery of business operations is crucial for serving thebasic needs of disaster‐stricken communities and the continuation of daily life activities, thusspeeding up the return to“normalcy.”The majority of private business is still unaware of thepossibilities, opportunities, and advantagesof engaging in disaster risk reduction (DRR)‐relatedinitiatives. The current paper argues that information sharing, access to funding, adequate andeasy‐to‐understand and to follow rules and regulations, and functioning public institutions withdesignated coordinating bodies need to be in place to enable this process. This study concludesthat coordinated, tailored, continuous efforts by both businesses and the public sector, supportedby international organizations, will be neededto tackle the complex web of disaster challengesnow and in the decades to follow. The paper will focus on East and South Asia as some of the mostdisaster‐prone regions in the world, without comparing the success rate between the individualcountries. It is, instead, intended as a perspective paper, aiming to provide a broad regionaloverview of some of the challenges and opportunities in engaging the private sector in disastermanagement, and to present some high‐level policy suggestions on how to better address theexisting issues.
Please click here for download the paper from: Mavrodieva Shaw RHCPP